Peak Pilates® Aides Life Time Fitness in Nearly Doubling Overall Profits
Pilates program reports 158% growth after forming relationship with Peak Pilates
Life Time Fitness has noted a substantial profit increase in its Pilates program since initially incorporating top-of-the-line equipment and education from Peak Pilates.
Eduardo Perez, National Director of Mind/Body Programs at Life Time Fitness, chose to implement the Peak PilateSystem® (PPS) Instructor Training series, a high quality, scalable and progressive three-part program that builds to a Professional Certification. This provides Life Time’s instructors a defined career path as well as a set compensation structure.
Since implementing a consistent Pilates program with Peak Pilates as their partner, Perez states that the Pilates program has reported a 158% growth, nearly doubling overall profits and far exceeding all original expectations of the program.
Life Time Fitness first contacted Peak Pilates after encountering problems with inconsistent instructor training and a need for a structured career pathway for their staff.
Originally, Life Time Fitness began its Pilates program by employing instructors from a variety of training backgrounds and levels. It soon became evident that not only the classes but the instructors themselves were delivering an inconsistent member experience. This in turn led to poor membership retention, as well as constant instructor turnover.
Life Time Fitness currently offers instruction on Peak Pilates Total Workout System®, a Combination System that allows them to offer both private and group instruction on the mat, reformer and tower, which is ideal within a high-use health club setting. By offering fee based classes, private lessons and pre-priced packages, Perez forecasts that Life Time’s membership retention and Pilates participation will continue to exceed previous goals.
Peak Pilates’ approach to professional development within the PPS Program has allowed Life Time’s instructors to become empowered and learn the importance of marketing and networking to new and existing club members.
Perez believes that Peak Pilates’ instructor support and quality training has aided Life Time Fitness in developing such a progressive and successful Pilates program.
“It doesn’t matter how many signs or posters you put up, it all comes down to the level of accountability and training [of your instructors] that can prove how successful a new program will be,” he said.